Salons & barbers
Websites and Google Ads that help salons and barbers grow.
A salon or barbershop website should show your work, list your services, and make it simple to book or get in touch. We build a custom, mobile-friendly site around your shop, then we can run Google Search ads for people looking for a cut, color, or barber nearby.
What's included
What the site includes for salons and barbershops.
A typical salon or barbershop site on the website plan includes up to 5 pages, for example Home, About, Services, Gallery, and Contact. Extra pages are $75 each.
- A services page for cuts, color, and add-ons, with prices if you want them listed
- A booking section that links to the scheduling tool you already use
- A gallery of your work
- Hours, address, and a map
- A contact or appointment-request form
- A mobile-friendly custom design, basic on-page SEO, and a Google Business Profile tune-up
- Your domain registered in your business's name, or connected if you already have one
If you don't have a booking tool yet, an appointment-request form is included. A full booking system built into the site is quoted separately.
Google Ads
An example ads approach.
Salon and barber ads on our plans are Google Search only. The idea is to show up when someone nearby is looking for a haircut, color, or a barbershop. We write the ads, set up conversion tracking for form submissions (and basic call conversions if a number is on the site), and send a monthly online report. You pay ad spend directly to Google. Results vary by market, budget, and competition — we don't guarantee rankings or a set number of customers.
Sample keywords — examples only, not a promise of rankings or results:
- hair salon near me
- barber shop in [your city]
- balayage [your city]
- kids haircut [your neighborhood]
- men's haircut [your city]
These are examples only. The actual keywords depend on your services, city, and budget, and are chosen during setup.
Sample site
A look at the style.
Clove & Comb is a fictional salon sample — not a real shop. It shows the kind of five-part site we build: services, a gallery of work, hours, and a way to get in touch or book.
Pricing
The same plans, for salons and barbershops.
- Website: $499 setup, then $49 a month, for up to 5 pages and 2 revision rounds
- Extra pages are $75 each
- Google Ads Starter: $199 a month for up to $2,000 in monthly ad spend
- Growth: $349 a month for $2,000–$5,000 in ad spend
- Over $5,000 a month: $349 + 12% of spend over $5,000
- $199 ads setup fee, waived when you order ads with the website plan
- Ads have a 3-month minimum, then continue month-to-month with 30 days' notice
- Website + Ads Starter bundle: $499 setup and $248 a month
- Most small businesses start with $1,000–$1,500/month in ad spend, depending on market and industry, paid directly to Google
FAQ
Questions about sites and ads for salons and barbershops.
Can customers book appointments on the site?
We can link to the booking tool you already use, such as Square, GlossGenius, or Vagaro. If you don't have one yet, an appointment-request form is included. A full booking system built into the site is quoted separately.
Can I show my services and prices?
Yes. A services page is a standard part of a salon or barbershop site. You can include prices or leave them off — send what you want listed on the Start your site form.
What do Google Ads look like for a salon or barbershop?
Typically Google Search ads for services and “near me” searches in your area, such as haircuts, color, or barber shops. Management is for Google Search only. Ad spend is paid by you, directly to Google, and is not included in our fee. We don't guarantee rankings or a set number of customers.
How much does a salon website cost?
The website is $499 to set up, then $49 a month, for up to 5 pages and 2 revision rounds on the draft. Extra pages are $75 each. Google Ads Starter is $199 a month for up to $2,000 in monthly ad spend; Growth is $349 a month for $2,000–$5,000; over $5,000 is $349 + 12% of spend over $5,000. Ads have a $199 setup fee, waived when you order ads with the website plan, and a 3-month minimum. The Website + Ads Starter bundle is $499 setup and $248 a month.
Who owns the domain?
You do. We register it in your business's name, or connect the one you already have. Your domain. Your name. Always yours. The first year is included in the $499 setup; after that it renews at cost, inside the $49 a month.
Tell us about your salon.
Everything happens online — no phone calls required. Fill out the start form and we'll follow up by email with a draft link.
Start your site